Social Media Optimization
Social media optimization for a consistent, professional presence
Social media optimization (SMO) improves how your brand appears and performs on social platforms through organic work: profiles, content, consistency and engagement. It is separate from paid social advertising.
Who it suits
- Brands with new or neglected social profiles
- Businesses that post irregularly
- Companies that want consistent branding across platforms
- Teams that want a content calendar
What SMO includes
What SMO means
Organic improvement of your profiles and content so the right people find, trust and follow your brand. Paid reach is a different service.
Profile optimisation
Names, bios, links, images and categories set up clearly. Instagram and Facebook page setup is available if you have no pages yet.
Content structure and publishing
A content calendar, post formats and Reels plans, with publishing as agreed.
Brand consistency
One tone, look and message across Instagram, Facebook and LinkedIn.
Audience engagement
Replies to comments and messages and community management in line with agreed guidelines.
Platform recommendations
We advise which platforms fit your audience instead of posting everywhere.
Measurement
Reach, engagement, profile visits and enquiries from social, reviewed regularly.
Scope at a glance
Typical deliverables
- Profile review and set-up
- Monthly content calendar
- Creatives and posts within the agreed number
- Publishing and community management as scoped
- Regular report
What we need from you
- Brand assets and approved messaging
- Photos, videos and product or service details
- Timely approvals
- Access to your social accounts
Not included unless quoted
- Paid social advertising and ad spend
- Guaranteed followers, virality, engagement rates or sales
- Influencer fees
- Video shoots unless quoted
Exact scope, deliverables and timeline are confirmed in your written quotation before work begins.
Pricing
- Social Media Optimization (organic): from ₹8,000 per month
- Instagram and Facebook page setup, if needed: ₹999 one-time
Paid campaigns are a separate service: see Meta Ads management.
Related pages
Frequently asked questions
Is SMO the same as running ads?
No. SMO is organic work on profiles and content. Paid ads are a separate service with separate ad spend.
Do you promise more followers?
No. We focus on consistent, relevant content and clear profiles. Follower counts and virality cannot be guaranteed.
Can you create my Instagram and Facebook pages?
Yes, setup is available as a one-time service if you do not already have active pages.
Get started
@HeyParth
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Speak to the team during business hours.
Call +91 98732 91092Or email deepak@heyparth.com. Prefer the full contact page? Open Contact.